WELCOME to the very first episode of Products Worth Talking About! In this episode we try to figure out why the heck we’re starting a podcast or video podcast, or maybe a TV show? We’re not really sure. But it’s called Products Worth Talking About and we’re going to discuss disruptive physical products and the people behind them. We can’t wait to hear what you think! Here’s some things we discuss in todays episode:

  • Tyler and RT’s backgrounds
  • The format of the show
  • What you should expect to learn
  • Where to find us 

 

FULL TRANSCRIPT

RT: why don’t we start a podcast?

Tyler: I Dunno. Well I started a podcast because I owned a product company and I’m trying to get better. Can I be part of it? Yeah.

RT: That’s awesome. I’m super stoked because that’s exactly why I want to do it too is we both were sitting having coffee one day and you know, I’m basically complaining about how lonely entrepreneurship is. Um, and I think we realized we were just trying to solve the same problems. Yeah.

Tyler: Duplicate everything. Yeah. So we decided, hey, let’s turn on a camera. Let’s record this stuff, show people our progress as we grow as product based founders of companies and uh, let’s help some people.

RT: Let’s figure it out. So I r t this is Tyler and this is products worth talking about, a podcast about disruptive product companies and the people who built them.

Tyler: Yeah. We can’t even talk about like not sign a podcast dude is a Vlog.

RT: Like so got a whole thing going, right? Yeah. There’s lights, cameras, two cameras where you can like move in over here. It’s nuts. I’m go band. And yeah, I mean, if we’re, I think that’s everything that I do in my business. If we’re going to do it, let’s do it. Right. Yeah. You know what I mean? And we’re really trying to do this right. I’m like, it probably took us 20 minutes to stick the sticker on the wall. Um, but that’s how we look at everything. And you know, that pursuit of perfection is sometimes a bad thing as we’ve, as we’ve talked about. But also I think during that pursuit we can hit record and share the process with others and hopefully they can avoid the same problems.

Tyler: Yeah. And the difference between us and a lot of other people, I think in this space that maybe are recording stuff is we’re not experts, right? We’re not gonna claim to be experts. We have both owned several companies over the last couple of years. Um, they’ve been successful. But like there, we’re going to make mistakes, right? I mean, that’s just part of it. And we’re okay, like putting that out there and say, hey, we’re gonna make some mistakes. Yep. Watches.

RT: and you know, we’re going to figure it out. Yeah. And, uh, we’ll learn as we go. And hopefully you do too. Yeah. So backstories.

Tyler: So tell a little bit about our RT

New Speaker: Yeah. So my name’s Archie Custer. I grew up on a Christmas tree farm in Redding, Pennsylvania and went to Penn state, studied industrial engineering. And while at school I started in this franchise company called college works painting. Literally went door to door knocking on people’s doors and painting their homes that summer. That was first real, uh, entrepreneurial venture. Um, took a great job with Walmart and logistics out of school when they graduated and moved out to Colorado. Um, and kind of during all of that, my other business partner, Tyler and I had the idea for Vortic watch company. Basically we take old pocket watches. Uh, we just take these old pocket watches and turn them into wristwatches and we call it the American artists series. Every single watch is one of a kind. Um, we run the business on Shopify and we sell mostly online, a few retail stores. And you know, it’s been a basically five year journey, uh, developing a manufacturing company. We make almost all the parts here in Colorado. So trying to do all that the right way.

Tyler: That’s just so cool. Cause it’s an American company. You guys have incredible equipment at your shop. You make so many of these parts. You employ how many people you have on staff right now.

RT: There’s six of us total, three, four machines now that are worth a combined total of almost half a million dollars in equipment. I mean I’m all in. Yeah, it’s super cool. So yeah, it’s a, it’s, it’s been awesome.

Tyler: Beautiful watches too about you were getting from, so my name is Tyler. I grew up in Iowa, also a big 10 guy. I’m a Hawkeye though, baby. No, no. Penn state took my Penn state flag. This wall wasn’t gonna have that. Leave it over there. No Way. Um, had several businesses, man, I started, I was 14 years old. Um, when my first business, and I’m 37 today. So I’ve had about a job about eight months out of that life. So I’ve been doing this for awhile. I’ve been grinding awhile, um, owned a restaurant’s a chain of retail supplement stores a couple of years ago. Like three years ago, I dove head first into e-commerce, um, started building some brands, uh, recently sold one of those actually last week, which is cool. And then I’ve got a new brand launching here in a couple months and we’re gonna really document that on this show as well and show the process, but super excited about that. So, yeah, last couple of years I’ve been in ecommerce, um, basically building websites and doing a lot of different, uh, models there.

RT: And when we first met, you know, we connected on all that stuff as, as well as, you know, I’m, I’m a month out from having my second son. You already have two. And we both have girlfriends, um, that we’re not married but have, you know, two kids each. So we’ll figure that out and you’ll see that process, uh, come through in our personal lives as well. And, um, you know, it’s just so funny how much we have in common outside of business, um, that we said, you know, let’s just spend more time with each other and lock ourselves in a basement and hit records. So yeah, welcome products we’re talking about.

Tyler: Yeah. So I guess, uh, yeah, so, uh, the format of the show is cool. So we’re committed to doing four shows a month. Um, the format is essentially this. So we’ve got one episode where we’re going to interview founders. We’ve got a great network of people we’re going to tap into for that. Yep. Um, one episode is going to be, uh, I guess experts or people maybe that, you know, if we need like influencer expert or a Facebook ads expert, we’re going to reach out to this person, have them on the show, walk through stuff. Yeah. Um, the exciting one is where we dig into the back of these companies. So we find a product based businesses, they’re doing really well and try to figure out why. And so we use a bunch of great software technology to do that and we put that out there for all you guys to see, which is super cool. Yeah.

RT: And I think, you know, we have a few different audience members in mind. You know, there, there’s people like us, right, that, that want to learn from other people like us and kind of grab some of those best practices. Then there’s also, I think going to be people that are watching that just might like to see, uh, cool products. Um, you know, people that watch shark tank for just the, the thrill of it. Right. And so, um, you know, we, we want to be entertaining to, to those people as well. Um, and then there’s a lot of people out there and I interact with them all the time, which is you have a really good idea or you know, you have a product kind of in the conceptual phase. Um, but you just don’t know how to get started or you don’t know how to launch that Shopify store. You don’t know how to make it, you know, whatever. Um, and hopefully we can help some of those people as well. So a lot of different, uh, hopeful audience members that are watching and learning and um, you know, we’re to try to give everyone a little bit of that time and um, you’d just be entertaining as well.

Tyler: Yeah. Um, so I think the biggest thing here is that we’re all in on this, like Artie said, and so we’re going to try to invest everything we learn. We’re going to put it back out to you guys in the form of obviously video, podcasts, all sorts of websites. So products worth talking about.com. We’re going to invest a lot into that and they show us very specific examples and ideas of how to grow your product base business or how to get started. You know, we’ve actually developed a get started section that we’re working on right now. Um, so if you don’t have an idea, you know, if you just wanna like be an entrepreneur, you hate your nine to five, maybe you want to side hustle. We’re coming up with a really cool platform for that just to get people started. Um, with some easy concepts and get their feet wet with entrepreneurship.

RT: Absolutely. And you know, one of the things I’m really excited about it as a basically a business plan template and a pitch deck template and you know, some of those things that you and I have done a whole bunch of times. Um, and we can just put that on paper and share it with people that hopefully those things are really valuable. Um, but at the same time, hit us up with feedback. I mean comments on Youtube, uh, we’re on Instagram and Facebook all over. Um, just let us know what you think. Let us know if you see a product company or a person that we should interview, you know, let us know and we’ll go track them down and find them and get them here at the table with us and figure out how they did it. And that’s the thing. I’m the most excited.

Tyler: Yeah. Yeah. And the format of our one show where we actually break down the companies, we actually have a scorecard called the beer scorecard. Yeah. Which is super cool. And the idea is that we subjectively go through a lot of criteria at the end. We have a beer score. Yeah. That is our, the final score. The highest score is the founder we’re going to reach out to and try to have a beer with and have them on show and just figure out how they did it. Yeah. Sometimes just sitting down with these successful founders. The best way to do it,.

RT: I just motivational too, you know, and, and just inspirational to see how they did it and see that they’re just a normal person just like us. So if they can figure it out, we can too. So that’s products worth talking about products we’re talking about. Dot Com, youtube, Instagram, Facebook, et cetera. Um, go check us out and let us know what else you want to see. And that’s a wrap on episode number one of products worth talking about. Thanks so much for watching and make sure you subscribe to our email newsletter so you get alerted when episode two comes out. Hit us up on social media anytime products worth talking about. We’ll see you next time

 

FULL TRANSCRIPT

RT: [inaudible] why don’t we start a podcast?

Tyler: I Dunno. Well I started a podcast because I owned a product company and I’m trying to get better. Can I be part of it? Yeah.

RT: That’s awesome. I’m super stoked because that’s exactly why I want to do it too is we both were sitting having coffee one day and you know, I’m basically complaining about how lonely entrepreneurship is. Um, and I think we realized we were just trying to solve the same problems. Yeah.

Tyler: Duplicate everything. Yeah. So we decided, hey, let’s turn on a camera. Let’s record this stuff, show people our progress as we grow as product based founders of companies and uh, let’s help some people.

RT: Let’s figure it out. So I r t this is Tyler and this is products worth talking about, a podcast about disruptive product companies and the people who built them.

Tyler: Yeah. We can’t even talk about like not sign a podcast dude is a Vlog.

RT: Like so got a whole thing going, right? Yeah. There’s lights, cameras, two cameras where you can like move in over here. It’s nuts. I’m go band. And yeah, I mean, if we’re, I think that’s everything that I do in my business. If we’re going to do it, let’s do it. Right. Yeah. You know what I mean? And we’re really trying to do this right. I’m like, it probably took us 20 minutes to stick the sticker on the wall. Um, but that’s how we look at everything. And you know, that pursuit of perfection is sometimes a bad thing as we’ve, as we’ve talked about. But also I think during that pursuit we can hit record and share the process with others and hopefully they can avoid the same problems.

Tyler: Yeah. And the difference between us and a lot of other people, I think in this space that maybe are recording stuff is we’re not experts, right? We’re not gonna claim to be experts. We have both owned several companies over the last couple of years. Um, they’ve been successful. But like there, we’re going to make mistakes, right? I mean, that’s just part of it. And we’re okay, like putting that out there and say, hey, we’re gonna make some mistakes. Yep. Watches.

RT: and you know, we’re going to figure it out. Yeah. And, uh, we’ll learn as we go. And hopefully you do too. Yeah. So backstories.

Tyler: So tell a little bit about our RT

New Speaker: Yeah. So my name’s Archie Custer. I grew up on a Christmas tree farm in Redding, Pennsylvania and went to Penn state, studied industrial engineering. And while at school I started in this franchise company called college works painting. Literally went door to door knocking on people’s doors and painting their homes that summer. That was first real, uh, entrepreneurial venture. Um, took a great job with Walmart and logistics out of school when they graduated and moved out to Colorado. Um, and kind of during all of that, my other business partner, Tyler and I had the idea for Vortic watch company. Basically we take old pocket watches. Uh, we just take these old pocket watches and turn them into wristwatches and we call it the American artists series. Every single watch is one of a kind. Um, we run the business on Shopify and we sell mostly online, a few retail stores. And you know, it’s been a basically five year journey, uh, developing a manufacturing company. We make almost all the parts here in Colorado. So trying to do all that the right way.

Tyler: That’s just so cool. Cause it’s an American company. You guys have incredible equipment at your shop. You make so many of these parts. You employ how many people you have on staff right now.

RT: There’s six of us total, three, four machines now that are worth a combined total of almost half a million dollars in equipment. I mean I’m all in. Yeah, it’s super cool. So yeah, it’s a, it’s, it’s been awesome.

Tyler: Beautiful watches too about you were getting from, so my name is Tyler. I grew up in Iowa, also a big 10 guy. I’m a Hawkeye though, baby. No, no. Penn state took my Penn state flag. This wall wasn’t gonna have that. Leave it over there. No Way. Um, had several businesses, man, I started, I was 14 years old. Um, when my first business, and I’m 37 today. So I’ve had about a job about eight months out of that life. So I’ve been doing this for awhile. I’ve been grinding awhile, um, owned a restaurant’s a chain of retail supplement stores a couple of years ago. Like three years ago, I dove head first into e-commerce, um, started building some brands, uh, recently sold one of those actually last week, which is cool. And then I’ve got a new brand launching here in a couple months and we’re gonna really document that on this show as well and show the process, but super excited about that. So, yeah, last couple of years I’ve been in ecommerce, um, basically building websites and doing a lot of different, uh, models there.

RT: And when we first met, you know, we connected on all that stuff as, as well as, you know, I’m, I’m a month out from having my second son. You already have two. And we both have girlfriends, um, that we’re not married but have, you know, two kids each. So we’ll figure that out and you’ll see that process, uh, come through in our personal lives as well. And, um, you know, it’s just so funny how much we have in common outside of business, um, that we said, you know, let’s just spend more time with each other and lock ourselves in a basement and hit records. So yeah, welcome products we’re talking about.

Tyler: Yeah. So I guess, uh, yeah, so, uh, the format of the show is cool. So we’re committed to doing four shows a month. Um, the format is essentially this. So we’ve got one episode where we’re going to interview founders. We’ve got a great network of people we’re going to tap into for that. Yep. Um, one episode is going to be, uh, I guess experts or people maybe that, you know, if we need like influencer expert or a Facebook ads expert, we’re going to reach out to this person, have them on the show, walk through stuff. Yeah. Um, the exciting one is where we dig into the back of these companies. So we find a product based businesses, they’re doing really well and try to figure out why. And so we use a bunch of great software technology to do that and we put that out there for all you guys to see, which is super cool. Yeah.

RT: And I think, you know, we have a few different audience members in mind. You know, there, there’s people like us, right, that, that want to learn from other people like us and kind of grab some of those best practices. Then there’s also, I think going to be people that are watching that just might like to see, uh, cool products. Um, you know, people that watch shark tank for just the, the thrill of it. Right. And so, um, you know, we, we want to be entertaining to, to those people as well. Um, and then there’s a lot of people out there and I interact with them all the time, which is you have a really good idea or you know, you have a product kind of in the conceptual phase. Um, but you just don’t know how to get started or you don’t know how to launch that Shopify store. You don’t know how to make it, you know, whatever. Um, and hopefully we can help some of those people as well. So a lot of different, uh, hopeful audience members that are watching and learning and um, you know, we’re to try to give everyone a little bit of that time and um, you’d just be entertaining as well.

Tyler: Yeah. Um, so I think the biggest thing here is that we’re all in on this, like Artie said, and so we’re going to try to invest everything we learn. We’re going to put it back out to you guys in the form of obviously video, podcasts, all sorts of websites. So products worth talking about.com. We’re going to invest a lot into that and they show us very specific examples and ideas of how to grow your product base business or how to get started. You know, we’ve actually developed a get started section that we’re working on right now. Um, so if you don’t have an idea, you know, if you just wanna like be an entrepreneur, you hate your nine to five, maybe you want to side hustle. We’re coming up with a really cool platform for that just to get people started. Um, with some easy concepts and get their feet wet with entrepreneurship.

RT: Absolutely. And you know, one of the things I’m really excited about it as a basically a business plan template and a pitch deck template and you know, some of those things that you and I have done a whole bunch of times. Um, and we can just put that on paper and share it with people that hopefully those things are really valuable. Um, but at the same time, hit us up with feedback. I mean comments on Youtube, uh, we’re on Instagram and Facebook all over. Um, just let us know what you think. Let us know if you see a product company or a person that we should interview, you know, let us know and we’ll go track them down and find them and get them here at the table with us and figure out how they did it. And that’s the thing. I’m the most excited.

Tyler: Yeah. Yeah. And the format of our one show where we actually break down the companies, we actually have a scorecard called the beer scorecard. Yeah. Which is super cool. And the idea is that we subjectively go through a lot of criteria at the end. We have a beer score. Yeah. That is our, the final score. The highest score is the founder we’re going to reach out to and try to have a beer with and have them on show and just figure out how they did it. Yeah. Sometimes just sitting down with these successful founders. The best way to do it,.

RT: I just motivational too, you know, and, and just inspirational to see how they did it and see that they’re just a normal person just like us. So if they can figure it out, we can too. So that’s products worth talking about products we’re talking about. Dot Com, youtube, Instagram, Facebook, et cetera. Um, go check us out and let us know what else you want to see. And that’s a wrap on episode number one of products worth talking about. Thanks so much for watching and make sure you subscribe to our email newsletter so you get alerted when episode two comes out. Hit us up on social media anytime products worth talking about. We’ll see you next time

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