How did Reese eat her cereal? 

Witherspoon 

What’s Chewbacca’s favorite cereal? 

Wookie Crisp

Why doesn’t Jay-Z eat Raisin Bran?

He’s got 99 problems but fiber ain’t one. 

Okay, let’s end with that one. 

Today on Products Worth Talking About, we’re discussing — you guessed it — cereal. But we’re not about just any ol’ cereal — we’re talking about ketogenic cereals, which are low-carb, medium-protein, high-fat cereals. 

The obsession with ketogenic cereals started when we saw Magic Spoon’s marketing on Instagram, and it just ramped up from there. For this episode, we decided to focus on two of our favorite keto cereal brands — Magic Spoon and Catalina Crunch — and determine which one takes the keto crown. 

In the first part, we’ll talk about the products themselves — how they taste and the companies behind them. Next, we’ll discuss the business side of things, particularly what’s happening behind the scenes with websites, marketing, and e-commerce. We’re both entrepreneurs — RT founded Vortic Watch Company and Tyler founded REBL Jane — so we love to talk about stuff like this. 

Wondering why you should try a keto cereal? Well, for starters, a keto diet is known to lower your blood sugar and insulin levels while adjusting your metabolism toward fat and proteins. Plus, keto cereals are super tasty — let’s dive in and see which one’s the best! 

Catalina Crunch 

  • Product Review

Let’s start with Catalina Crunch! Rather than packaging their cereal in typical boxes, Catalina Crunch packs their cereal in bags. RT said he liked the idea of using a bag for packaging, since it separates them from other cereal brands and helps them stand out. Each bag clearly states the ingredients included, which helps brand it as a healthy keto cereal. Plus, the bag is sealable which means no more stale cereal! 

Tyler was less enthusiastic about the bag packaging and thought that the traditional cereal packaging would have been a better choice. Even though the bag of cereal contains an equal amount, from the outside, the box cereal just looks bigger. Tyler also argued that Catalina Crunch cereal may be confused with granola since it’s in a bag. 

But, as they say, don’t judge a cereal by its packaging! What matters most is what’s on the inside.

RT tried the Graham Cracker cereal while Tyler tried Maple Waffle (pro tip: add some bacon bits to this one — it’s the perfect combination). In the video, we tried these cereals with oat milk, which RT loves, but you can use any milk you prefer and that suits your diet. 

Both cereals tasted great! Very flavorful, filling, and crunchy. There is a bit of a monk fruit taste at the end — which is a sugar substitute — but when you’re eating the cereal without milk, you can’t taste the fake sugar as much. 

Another great Catalina Crunch flavor is Mint Chocolate Crunch — it’s basically like someone took mint chocolate chip ice cream and turned it into a cereal. 

  • Pricing

You can buy a variety six-pack on Amazon for $39.98, and you can even sign up for a subscription to receive more every month! 

  • Company Background

Based in New York, Catalina Crunch was founded by Krishna Kaliannan in 2017. Prior to founding Catalina Crunch, Krishna worked in finance and insurance, which gave him the business acumen he needed to launch a successful cereal brand. 

One interesting fact we found is that in August 2019, Catalina Crunch’s direct-to-consumer sales were $1 million — keep in mind that doesn’t include retail! 

Catalina Crunch has branded themselves as the world’s first zero-sugar, low-carb chocolate cereal, dubbed by testers as “healthy cocoa puffs.” It’s freaking genius!   

Magic Spoon

  • Product Review

Moving on to Magic Spoon! For packaging, they’ve gone the more traditional route — just a classic cereal box — but their packaging art is great! Super colorful and almost retro-looking. However, the box is smaller than your typical cereal box — only 7 ounces. The serving size is pretty small, so while it may say seven servings on the box, it’s really just three hungry-man servings. 

But does the taste make up for the small serving size? Shaped like Cheerios, Magic Spoon’s cereal is both colorful and tasty! They have flavors such as Fruity, Cookies and Waffles, Peanut Butter, Cocoa, and more! 

RT loves the Fruity one — they really taste like Fruity Pebbles and have an amazing melt-in-your-mouth texture. All the flavors are also really healthy — 10 grams of carbs, no sugar, 11 grams of protein, and 5 grams of fat. 

Tyler agreed that the texture of Magic Spoon cereal was amazing and pointed out that you can easily eat Magic Spoon without milk if you wanted to. 

  • Pricing

It’s $39 for a variety four-pack, which breaks down to about $10 a box —  definitely expensive as far as cereals go. But rather than thinking of it just as a cereal, think of each bowl as a meal — this helps justify the pricing. You can’t compare keto cereal pricing to the regular brands — these keto cereals are made with quality ingredients to support your overall health (not just to give you a sugar rush). 

  • Company Background

Magic Spoon was founded by Greg Sewitz and Gabi Lewis in 2019 and is also baked in New York. Even though they’re a super new company, they’ve got a huge online presence. Their social media, particularly their Instagram, is amazing. On Linkedin, they’ve got 14 listed employees and recorded funding of $5.5 million. 

One strong marketing point from Magic Spoon is that their cereals are grain and gluten-free, with around three grams of net carbs per serving. The reviews on their website RAVE about the cereal’s benefits and taste. 

Social Media Strategy, Ads, and Sales Conversions

Now that we’ve taken a look at their packaging, taste, pricing, and company background, it’s time to dive into what we entrepreneurs love best — social media, marketing, and websites. 

Social Media Strategy 

  • On Instagram, Catalina Crunch has approximately 26,000 followers. About a third of their pictures are ones that their customers have sent in — it looks like paid-influencer-type marketing material. All the photos are very clean and professional, and that includes the ones sent in from their fan-base. Overall, the branding is very consistent, and RT was a huge fan! 
  • Magic Spoon has a whopping 150,000 followers on Instagram, and honestly, their branding couldn’t be more perfect. It’s eye-catching, colorful, and delightfully unique — there’s one box with a scuba diver riding an octopus. It’s awesome and crazy at the same time. They take something such as cereal — which isn’t super exciting — and turn into something engaging and magical. All of their posts are sharable — this is what Instagram was made for! They also do the same thing with their ad campaigns — very colorful, animated, and eye-catching. 

Websites and Sale Conversions

  • Unfortunately, we couldn’t find much on Catalina Crunch for their sales and website data, but we did learn that if you pay for a subscription to receive their cereal, they’ll give you 20% off which is a great incentive. We both agreed that their website is phenomenal — they have great pop-ups and offer several promotions to receive discounts or free cereal altogether. They also feature customer reviews, and if you look at the “bad reviews,” they’re actually really funny (they probably kept them up there for that reason). Overall, their website is very clean, easy to navigate, and informative. 
  • For Magic Spoon, we saw through SEMrush that they’re seeing about 300,000 visitors a month to their website. However, RT strongly dislikes their website experience. He thinks their branding is way too intense, and that they use too much pink and purple. But, he did acknowledge that their branding makes them stand out, and lots of young people are attracted to bright colors. Tyler loves the branding and how their website is laid out. They use big, blocky fonts and explain everything that’s in their cereal and why it’s better than everyone else’s. 

The Beer Score

After taking all of these statistics and our subjective opinions into account, we give our final score — the Beer Score (AKA which founder we want to find and have a beer with). 

  • Product Design/Packaging 

Tyler was a huge fan of Magic Spoon’s branding and packaging, so he gave them a 9 out of 10. RT wasn’t sold, though, so he gave them a 7 because, in his words, “they are too much.” For Catalina Crunch, Tyler gave them a 6 because he thought the bag was “boring,” while RT gave them a solid 8.

  • Social Strategy 

Since he’s not a huge fan of the branding, RT gave Magic Spoon a 7, unlike Tyler who gave them a 9. For Catalina Crunch, Tyler claimed that he wouldn’t share any of their pictures, mainly because they weren’t super exciting, so he gave them a 6. RT disagreed, giving them an 8.

  • Sales and Conversion 

Catalina Crunch scored the highest from both of us in this category! RT gave them a 9, and Tyler gave them an 8. While Catalina Crunch may not be the “sexiest” brand, they’ve got 450 stores across the U.S. and have a solid retail strategy. We gave Magic Spoon a 7 (Tyler) and a 6 (RT). 

  • Disruptive Level 

Lastly, we scored each brand based on their disruptive appeal — how they stand out from other brands and catch our attention. Due to their unique, colorful branding, Tyler gave Magic Spoon a 9 for disruptive level. Of course, RT disagreed, giving Catalina Crunch an 8 for putting their cereal in a sealable bag. 

After tallying up our scores, we were finally able to determine which brand was best…

And the Best Keto Cereal Brand Is…

As you’ve probably guessed, the scores were pretty close. Magic Spoon won by just one point. Honestly, the margin between the two was so thin — you’d be happy eating any of these keto cereals!

On Products Worth Talking About, our mission is to not only give you reliable information on disruptive products but also give you valuable insight into what makes great businesses successful! In this episode, we both had several takeaways that we plan to apply to our own businesses. 

  • Integrating Reviews into Our Websites: Both Catalina Crunch and Magic Spoon did a great job of integrating reviews into their website experiences. By pulling top reviews from Facebook and Google, they’ve given themselves credibility, convincing potential customers that their cereal is worth buying. Definitely consider adding reviews to your websites to increase the sales conversion rate!
  • Creating a Unique Social Media Experience: One thing we both learned from Magic Spoon is that you can take one product and showcase it in several different, creative ways. Don’t be afraid to get creative with your social media! You want to create something that people will remember and — even better — share with others! 

Hopefully soon, we’ll go to New York City, find the founders of Magic Spoon, and have a beer with them (or maybe a bowl of cereal)!

We hope you enjoyed reading this post. If you learned something today, we would love to hear from you. Take a screenshot of the episode and share your greatest takeaways with us on Instagram, @productsworthtalkingabout. And if you love the show, make sure to subscribe on YouTube so that you can get new content delivered to you directly! Let us know what products and brands you want us to review!

Lastly, if you’re an aspiring entrepreneur who wants to build a product-based business, check out our business plan that literally writes itself! Within no time, you’ll be ready to pitch to investors and start the company of your dreams. 

Thanks for reading! Until next time —

RT and Tyler

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