Sparkling Water (Bubble Water) is exploding. At nearly 30% year over year, the industry is taking over the bottle drink industry. We’re hopping into this video to figure out the ‘Why’ and ‘How’ for the marketing, branding, packaging, and importantly the taste of three well-known sparkling water brands.

Spindrift Facts – America’s First Sparkling Water Made with Real Fruit 

-Interesting Fact #2 – Bill named his drinks Spindrift, the refreshing spray that blows off of a breaking wave. 

Topo Chico Facts – Legend holds that an Aztec King discovered Topo Chico when seeking a cure for the mysterious illness ailing his daughter.

 -Interesting Fact #2 – Topo Chico Hard Seltzer will launch in the United States in 2021 (Announced by Coca-Cola on July 30th, 2020) 

HiBall Interesting Fact – Todd, the founder, began selling the company’s signature energy drinks out of the back of his car.

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